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Step-by-Step: Launching Your First Online 50/50 Raffle with RaffleGives

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Step-by-Step: Launching Your First Online 50/50 Raffle with RaffleGives

Launch your first online cash raffle with RaffleGives

Introduction

 

Launching an online raffle might sound complex, but with the right platform and a clear process, it’s easier than most non-profits think. Whether you're raising funds for a local cause or planning a major annual campaign, a 50/50 cash prize raffle can deliver high returns with minimal setup.

In this step-by-step guide, we’ll show you how to launch your first online 50/50 raffle using RaffleGives — the platform designed specifically for non-profits.

 

Why Choose a 50/50 Raffle?

 

A 50/50 raffle is a powerful fundraising tool because of its simplicity and excitement. Half of the funds raised go directly to your organization. The other half becomes the prize for one lucky winner. Donors love the transparency and thrill, and non-profits appreciate the low overhead and fast setup.

Compared to traditional fundraising methods or even peer-to-peer campaigns on platforms like Givebutter, 50/50 raffles offer speed, digital reach, and a built-in incentive for donors to engage.

 

Step 1: Register with RaffleGives

 

To get started, head to rafflegives.com/register. You’ll need a few essentials:

 

  • Verified 501(c)(3) or eligible nonprofit status
  • A fundraising goal
  • Basic organization info and contact details

 

The registration process takes just a few minutes. Once approved, you’ll have access to your organization dashboard.

 

Step 2: Customize Your Campaign

 

Once inside your dashboard, it’s time to set up your raffle.

 

Key Setup Options:

 

  • Raffle Name – Choose a clear, engaging name (e.g., “Summer Support 50/50 Draw”)
  • Start and End Dates – You control the timing. Most raffles run for 2–4 weeks.
  • Ticket Price – Set a ticket amount between $10 and $300. Many nonprofits start with $25 or $50.
  • Donation Goal – Choose a public goal to build urgency as it gets closer.
     

You’ll also add a short campaign description, cause overview, and optional visuals.

 

Step 3: Handle Legal & Compliance (Easily)

 

Raffles are regulated, but RaffleGives simplifies the process. The platform checks eligibility based on your state and provides any compliance forms or approvals needed. You’ll get clear instructions if any steps are required.

RaffleGives currently supports raffles in multiple states, including Florida and Nevada, and continuously expands support across the U.S.

No legal team? No problem — the platform does the heavy lifting.

 

Step 4: Launch and Promote Your Raffle

 

With setup complete and legal requirements handled, it’s time to launch. Once your raffle is live, promote it using:

 

  • Email Campaigns – Use your nonprofit’s list to spread the word
  • Social Media Posts – Share raffle links, growing prize totals, and countdowns
  • Referral Links – Encourage supporters to promote the raffle and track their referrals
  • Offline Materials – QR codes on flyers, postcards, or event tables work well
     

For tips on maximizing promotion, see:


The Future of Fundraising: 4 Innovative Tools Non-Profits Should Be Using in 2025

 

Step 5: Monitor Real-Time Performance

 

During your campaign, your dashboard will show:

 

  • Tickets Sold
  • Funds Raised
  • Current Prize Pool
  • Top Referrers
  • Donor List (email opt-ins)
     

These insights help you pivot your messaging if needed or boost urgency as the end approaches.

 

Step 6: Winner Selection & Prize Distribution

 

At the end of your raffle, RaffleGives uses a secure random selection tool to choose the winner. The platform handles the payout automatically and ensures full transparency.

You’ll be notified instantly and can share the winner story with your supporters — building trust and momentum for your next raffle.

 

Step 7: Thank Your Donors & Re-Engage

 

After the raffle ends, don’t let the relationship end too. Use the donor list to:

 

  • Send thank-you emails
  • Invite participants to future raffles
  • Ask winners to share a quote or video
  • Highlight how funds raised are being used
     

This is the key to turning raffle participants into long-term supporters.

 

Bonus: Tips for a Successful First Raffle

 

  • Start with a strong launch week – Build early traction
  • Include a visual prize counter – People love seeing the total grow
  • Feature a countdown clock – Add urgency as the end nears
  • Share testimonials – Even one short quote from a past supporter can boost trust
  • Use social proof – Highlight how many people have entered

 

Common Questions

 

Is it legal to run a 50/50 raffle in my state?


RaffleGives helps determine your eligibility based on your nonprofit status and location.

 

How much does it cost to use RaffleGives?


RaffleGives keeps pricing simple and transparent — with a small fee per transaction that includes payment processing and platform support.

 

Can I run multiple raffles per year?


Yes. Many non-profits integrate quarterly raffles into their fundraising calendar.

 

Final Thoughts

 

Running a successful online 50/50 raffle is easier than ever. With the tools, support, and automation RaffleGives provides, your nonprofit can raise money, build your donor list, and engage your audience — all with one simple campaign.

If you’ve been looking for a fundraising strategy that’s modern, exciting, and effective, this is your sign.

 

👉 Get started with RaffleGives now
👉 Launch your first raffle today

 

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