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The Future of Fundraising: 4 Innovative Tools Non-Profits Should Be Using in 2025

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The Future of Fundraising: 4 Innovative Tools Non-Profits Should Be Using in 2025

Fundraising Tools for Non-profits

The Future of Fundraising: 4 Innovative Tools Non-Profits Should Be Using in 2025

 

In 2025, the fundraising landscape is evolving faster than ever before. As donor expectations shift and competition for attention increases, non-profits are faced with a critical challenge: how to raise more money with fewer resources while keeping their supporters genuinely engaged. The answer lies in innovation.

 

From personalized video messaging to mobile-first communication and gamified giving models, the most forward-thinking organizations are adopting new tools that save time, enhance impact, and create deeper connections with their communities.

 

Below are four standout platforms making waves in 2025. Each one offers a unique approach to fundraising that helps non-profits modernize their strategies and raise more with less stress. One of these tools stands out as the most exciting breakthrough this year. Let’s explore.

 

1. Bonjoro: Personalized Video Messaging that Deepens Donor Relationships

 

Website: https://www.bonjoro.com

 

Bonjoro is a platform that allows organizations to create personalized, one-to-one video messages for donors, volunteers, or stakeholders. These videos are recorded quickly and delivered via email or text, making them an effective way to replace standard thank-you emails or campaign updates with something far more human and engaging.

 

Why it matters in 2025:

In the current fundraising environment, connection is everything. Donors are no longer satisfied with generic communications. They want to feel appreciated, seen, and connected to the impact of their giving. Bonjoro delivers that level of connection through short, authentic video messages that show gratitude and reinforce mission alignment.

 

Key Features:

  • Custom workflows and triggers based on donor actions or CRM integrations
     
  • Branded video landing pages for a polished user experience
     
  • Team-wide collaboration tools to assign videos and track engagement metrics
     

Why it benefits non-profits:

  • Increases donor retention by creating meaningful interactions
     
  • Helps differentiate your organization from others using traditional communication
     
  • Adds a personal touch to giving campaigns without requiring a full video production team
     

Bonjoro is particularly helpful for stewardship, major gift cultivation, and post-event appreciation. It bridges the gap between digital communication and personal connection in a cost-effective and scalable way.

 

2. Givebutter: All-in-One Fundraising Platform for Events and Campaigns

 

Website: https://www.givebutter.com

 

Givebutter is an all-in-one fundraising platform that allows non-profits to run donation pages, ticketed events, livestream fundraising, and peer-to-peer campaigns all in one place. Its modern design, low barrier to entry, and social-friendly features make it ideal for organizations of all sizes.

 

Why it matters in 2025:

Non-profits are looking for simplicity without sacrificing features. Many smaller teams are overwhelmed by fragmented tech stacks. Givebutter offers a way to consolidate campaign management into a single platform that is user-friendly and designed with today’s digital donor in mind.

 

Key Features:

  • Livestream tools with built-in donation overlays
     
  • Ticketing system for virtual and in-person events
     
  • Text-to-donate functionality
     
  • Peer-to-peer and team-based fundraising with shareable pages
     
  • Tip-based pricing model so most features are free
     

Why it benefits non-profits:

  • Reduces tech fatigue by combining multiple fundraising tools into one platform
     
  • Helps expand donor reach through integrated social sharing
     
  • Offers real-time campaign insights to optimize performance
     

For event-based fundraising and multi-channel campaigns, Givebutter is a lightweight but powerful choice that keeps things simple and scalable.

 

3. Rally Corp: Text Messaging that Reaches Donors Where They Are

 

Website: https://www.rallycorp.com

 

Rally Corp is a text messaging platform built specifically for non-profits. It allows organizations to communicate with supporters via SMS in a way that feels natural, timely, and high impact. Texts can be used for updates, appeals, reminders, and even interactive storytelling.

 

Why it matters in 2025:

Email open rates continue to decline while mobile usage keeps rising. With open rates as high as 98 percent, text messaging is one of the most effective channels for engaging donors quickly and consistently. Rally Corp empowers non-profits to use this channel without feeling like they are intruding.

 

Key Features:

  • Two-way messaging for live conversations
     
  • Broadcast text campaigns with scheduling and segmentation
     
  • Shortcode and keyword setup for opt-ins
     
  • Integration with donor CRMs and campaign automation tools
     

Why it benefits non-profits:

  • Increases donor engagement through quick, actionable messages
     
  • Enhances campaign participation by reaching people instantly
     
  • Allows real-time updates during events or emergencies
     

Rally Corp is ideal for non-profits that want to stay top-of-mind, deliver impact stories directly to donors, and mobilize communities quickly without relying solely on email or social media algorithms.

 

4. RaffleGives: The Most Exciting Innovation in Fundraising — Legal Online Cash Raffles for Non-Profits

 

Website: https://www.rafflegives.com

 

RaffleGives is the first and only platform built specifically for non-profits to run legal, compliant, and fully online cash raffles. Unlike traditional fundraising platforms that require complex event planning or expensive prizes, RaffleGives offers a simplified, engaging way to raise real money through raffles that donors love participating in.

This is not your average sweepstakes site. RaffleGives was designed with non-profit regulations and needs in mind. It is secure, transparent, and fully managed so that non-profits can focus on their mission while running exciting campaigns that drive results.

 

Why it matters in 2025:

Donors are looking for interactive, rewarding experiences. Raffles offer the perfect balance of fun and philanthropy. At the same time, non-profits need tools that are fast to launch and light on administration. RaffleGives fills both of these needs while offering something new and energizing in the fundraising space.

 

Key Features:

  • 100 percent legal cash raffles, customized for each state’s rules
     
  • Full compliance management, including secure random winner selection
     
  • You choose the ticket price, duration, and prize pool
     
  • Mobile-friendly donation pages and real-time tracking
     
  • Turnkey setup with personalized support from the RaffleGives team
     

Why it benefits non-profits:

  • Raises more money with less work compared to traditional campaigns
     
  • Boosts donor excitement with a gamified experience
     
  • Builds community through interactive giving
     
  • Offers full transparency and trust to donors and boards
     

RaffleGives is not just another fundraising tool. It represents a shift toward experience-based fundraising that rewards both the organization and the donor. Non-profits can run raffles that generate enthusiasm, expand donor reach, and create real financial momentum — all while staying compliant and secure.

 

The Future Is Experience-Driven, Mobile-Friendly, and Built on Trust

 

What these tools have in common is a deep understanding of what modern donors expect. Whether it is personalized video, interactive texting, simplified campaign tools, or exciting cash raffles, the goal is the same. Donors want more connection, more value, and more meaning in the ways they give.

 

Non-profits that embrace these trends are positioning themselves for long-term sustainability and stronger donor relationships. Innovation is no longer optional. It is the key to thriving in a crowded landscape where attention and trust are the most valuable currencies.

 

If your organization is ready to try something bold, fresh, and donor-approved, RaffleGives is here to help. Launch your first raffle today or connect with our team to learn more about how it works.

 Visit https://www.rafflegives.com to get started.