If your non-profit is running a 50/50 raffle and you're not using email marketing to promote it — you're leaving money on the table. Email remains one of the most powerful tools for engaging donors, sharing updates, and driving raffle ticket sales.
This guide will show you how to write and send compelling emails that turn attention into action — while keeping things simple and effective for your team.
Unlike social media or paid ads, email goes directly to your donor’s inbox — a space where engagement is higher and distractions are fewer.
Here’s why email matters:
If you’ve launched your raffle with RaffleGives, you already have access to donor emails and built-in tools to help manage outreach.
Your subject line determines whether someone opens the email or deletes it.
Examples that work:
Tools like Constant Contact or Mailchimp can A/B test subject lines — but RaffleGives provides ready-to-send templates tailored for raffle campaigns.
Your reader should immediately understand:
Structure:
Use short paragraphs and bold CTAs. Keep it mobile-friendly.
Images help tell your story. If you’re using RaffleGives, embed a screenshot of your growing prize pool or countdown clock.
Other ideas:
To help structure your campaign, follow this proven cadence:
Email # | Timing | Purpose |
| 1 | Launch day | Announce raffle + how to enter |
| 2 | 3–5 days after launch | Share progress + early results |
| 3 | Midway point | Build urgency + referrals |
| 4 | Final 72-hour push | Use countdown + prize reminder |
| 5 | Day after drawing | Announce winner + thank donors |
This schedule keeps your raffle top of mind without overwhelming your list.
Your CTA is what drives clicks. Make it clear, direct, and linked.
Good examples:
Avoid vague language like “Learn More” — use action verbs tied to the raffle.
Not all supporters are the same. If you’re using a tool like Mailchimp or Constant Contact, you can send different emails to:
Even simple personalization like “Hi Sarah” increases open and click-through rates.
Pay attention to:
If something isn’t working, test a new subject line, add urgency, or simplify your CTA.
If you have a large list, set up automation so each new ticket buyer receives:
RaffleGives handles much of this for you automatically, which saves your team time.
Continue your raffle success with these additional guides:
Your email list is one of the most valuable assets in your fundraising toolkit. With the right message, cadence, and platform, you can increase engagement, boost ticket sales, and deepen supporter relationships.
And best of all — you don’t need to be a copywriter to succeed.
RaffleGives gives you the tools to send great emails that work.
Register now and launch your next raffle!