Introduction

Across the United States, nonprofits are increasingly partnering with local businesses to create fundraising raffles that strengthen communities, increase visibility, and drive financial impact. These partnerships go far beyond simple sponsorships. They create shared value for both sides by combining nonprofit missions with business influence, marketing channels, and brand trust.

This national guide explains how these collaborations work, why they are becoming more common, and what makes them so effective. As a real-life example, we highlight the Sky Zone Las Vegas monthly raffle model, which demonstrates how one business can elevate local nonprofit fundraising month after month.

RaffleGives, the best online raffle platform for nonprofits, enables these partnerships nationwide through secure technology, transparent payouts, and automated compliance tools that make collaboration seamless.

How Do Businesses Benefit From Partnering With Nonprofits on Raffles?

Businesses benefit through increased brand loyalty, stronger community trust, customer goodwill, and visibility across new audiences.

According to the 2024 Edelman Trust Barometer, more than seventy percent of consumers expect businesses to contribute to social impact efforts. When a business supports a local nonprofit raffle, it reinforces positive brand perception and demonstrates community alignment. Businesses also benefit from:

• Cross-promotion from nonprofit networks
• Increased foot traffic during co-hosted events
• Positive employee engagement impacts
• Opportunities to support causes aligned with their mission
   

Corporate giving data from the National Philanthropic Trust shows steady increases in charitable engagement across local and regional businesses, reinforcing that community-based philanthropy improves long-term brand trust.

Why Are Raffles an Effective Tool for Joint Fundraising Campaigns?

Raffles work well because they create broad appeal, low-cost participation, and high engagement that benefits both nonprofits and business partners.

Raffles continue to perform well across the country due to their simplicity and excitement. Research from Nonprofit Tech for Good and The Nonprofit Times highlights several reasons raffles generate strong results:

• Instant clarity in how the fundraiser works
• Small-ticket purchases that reduce financial barriers
• High levels of social sharing and word-of-mouth engagement
• The emotional draw of supporting a community cause
   

When businesses participate, these benefits multiply. Their audience is added to the communication stream, expanding the reach of the raffle and strengthening the visibility of both organizations.

RaffleGives enhances the impact of joint campaigns by offering real-time tracking, secure digital ticketing, and automated promotional materials each partner can distribute.

How Should Nonprofits and Businesses Structure a Successful Raffle Partnership?

Clear roles, aligned goals, consistent communication, and shared visibility are critical to any effective raffle partnership.

A partnership works best when each party knows what they bring to the table. Best practices include:

1. Defined objectives. Nonprofits and businesses agree on the purpose of the fundraiser and shared expectations.
2. Combined promotion. Each partner promotes the raffle through email, social media, websites, and storefronts.
3. Brand alignment. The business’s brand and the nonprofit’s mission should share values that resonate with the community.
4. Transparent recognition. RaffleGives allows nonprofits to feature partner logos and stories directly on the raffle page.
5. Event collaboration. When possible, partners host a launch day, drawing announcement, or donor appreciation event.
    

According to HubSpot’s 2025 Marketing Trends Report, collaborative campaigns achieve significantly higher engagement across local and regional audiences due to shared trust and combined reach.

What Are the Most Effective Types of Raffle Partnerships Nationwide?

The strongest raffle partnerships leverage business strengths, community presence, and nonprofit storytelling to spark action.

Nationally, nonprofits and businesses are forming partnerships around:

• Prize donations such as gift cards, services, or exclusive experiences.
• Event hosting, like family days, school nights, or community gatherings.
• Employee participation, where staff help promote or support the raffle.
• Sponsored matches, where businesses match part of the prize pool or ticket sales.
   

Retailers, restaurants, entertainment venues, gyms, and service providers often see the highest returns from these collaborations because their products naturally lend themselves to compelling raffle narratives.

RaffleGives provides tools for highlighting business partners, including custom branding capabilities, sponsor sections, and prize showcases.

Case Study: How Sky Zone Las Vegas Boosts Nonprofit Raffles Through Monthly Partnerships

Sky Zone Las Vegas offers one of the strongest examples of a consistent business–nonprofit raffle model. Each month, Sky Zone selects a new Nevada nonprofit to receive fifty percent of the proceeds from its ongoing community raffle hosted through RaffleGives. This partnership achieves several key outcomes:

• The nonprofit gets reliable fundraising, visibility, and new supporters.
• Sky Zone receives increased foot traffic, social engagement, and positive brand recognition.
• The Las Vegas community benefits as funds support addiction recovery, youth programs, food insecurity, animal welfare, and more.
   

For example, nonprofits such as Vegas Stronger saw increases in program funding and community outreach by participating in this ongoing partnership model. The consistent collaboration demonstrates how powerful a business–nonprofit partnership can be when supported by a compliant and automated digital raffle platform.

Final Thoughts

Nonprofits and businesses nationwide are discovering that raffles create a unique win–win relationship. The nonprofit gains critical fundraising support and expanded visibility, while the business strengthens its community reputation and customer loyalty.

When powered by RaffleGives, these partnerships transition from informal to structured, secure, and highly effective. Whether your organization is a local business, a national nonprofit, or a community-based charity, collaborative raffles can help amplify your impact across the country.

Visit RaffleGives.com to see how your organization can launch a successful business–nonprofit raffle partnership today. Or email us directly at hello@rafflegives.com and we will respond within 24-hours!