Introduction

Running a successful online raffle isn’t just about having a great prize. It’s about building energy and engagement — and there’s no better place to do that than social media.

Whether you’re a grassroots nonprofit or a well-established 501(c)(3), leveraging platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) can dramatically increase ticket sales, donor visibility, and campaign reach.

In this article, we’ll walk through proven social media strategies designed to help you maximize your next raffle campaign using RaffleGives.

Why Social Media Is Critical for Raffle Success

Social media gives you three key advantages:

1. Reach – Access thousands of people instantly, including new supporters and existing donors.
2. Trust – Seeing content from your nonprofit builds credibility and gives donors confidence.
3. Momentum – Interactive posts, countdowns, and shares keep your campaign alive every day.

But using social media effectively requires more than just posting once and hoping people buy tickets. It’s about timing, message clarity, and using the right platform for the right type of content.

Best Platforms for Raffle Promotion

Let’s break down how each platform plays a unique role in your raffle campaign.

📘 Facebook: Your Raffle Home Base

• Audience: Most nonprofits’ core donor base lives on Facebook.
• Content Types: Announcements, live videos, photo carousels, testimonials, and shareable links.
• Best Practices:
   
  • Pin your raffle post to the top of your page
  • Use RaffleGives’ direct ticket link with UTM tracking
  • Post 2–3 times per week during the campaign

Encourage board members and volunteers to share your posts — organic reach matters.

📸 Instagram: Build Excitement with Visuals

• Audience: Younger donors and cause-driven supporters
• Content Types: Reels, Stories, and short videos
• Best Practices:
   
  • Create a launch countdown using Stories
  • Show off raffle prizes and how the funds will help
  • Use hashtags like #5050raffle, #nonprofitfundraiser, and #supportlocal

Tip: Link your Instagram bio to your RaffleGives campaign page or use Linktree if needed.

💼 LinkedIn: Engage Business Supporters & Partners

• Audience: Corporate sponsors, professional networks, foundation contacts
• Content Types: Campaign updates, sponsor shout-outs, milestone graphics
• Best Practices:
   
  • Use your board’s LinkedIn network to share your campaign
  • Highlight the impact your raffle will make in the community
  • Tag businesses involved and encourage them to share

You can also post case studies or final results here to attract future partners.

🐦 X (Formerly Twitter): Amplify Momentum

• Audience: Media, advocacy groups, civic leaders
• Content Types: Quick updates, calls to action, retweetable wins
• Best Practices:
   
  • Post key dates, countdowns, and live updates
  • Tag local media and influencers to boost visibility
  • Use your raffle hashtag consistently

🎥 TikTok: Get Creative and Go Viral

• Audience: Younger supporters and community builders
• Content Types: Short videos, challenges, behind-the-scenes content
• Best Practices:
   
  • Show your team prepping for the raffle
  • Use trending sounds to promote raffle urgency
  • Celebrate ticket milestones creatively

Even if TikTok isn’t your primary platform, reposting creative content from Instagram Reels or Stories works well here.

Social Media Posting Calendar for Raffles

Here’s a simple weekly cadence to follow for a 30-day raffle campaign:

RaffleGives lets you generate trackable links and image assets to make this calendar easier to execute.

Content Ideas That Convert

Use these proven formats to drive engagement and ticket sales:

• ✅ “What your ticket supports” — Showcase real stories and photos of people impacted
• ✅ Countdown graphics — “3 Days Left!” “1 Hour Left!” style posts
• ✅ Raffle explainer video — A short video walking through how it works
• ✅ Supporter shout-outs — Thank your biggest advocates publicly
• ✅ Referral leaderboard updates — Motivate people to share and climb the ranks

Tools to Make It Easier

You don’t need to be a graphic designer to promote your raffle effectively. Here are tools that pair perfectly with RaffleGives:

• Canva – Create branded graphics with ease
• Buffer / Later – Schedule your posts across multiple platforms
• RaffleGives – Automatically generates shareable links, referral rewards, and tracking tools

RaffleGives is built to help nonprofits create momentum without needing a full-time marketing team.

Final Tips for Success

• Keep your posts focused on impact
• Use clear, action-oriented captions
• Make it easy to click and buy
• Always include a strong visual
• Respond to comments and share supporter posts

Final Thoughts

Social media is where your raffle lives in public. When used intentionally, it becomes the heartbeat of your campaign — fueling awareness, driving action, and making your mission go viral.

RaffleGives makes this even easier by giving you the tools to track referrals, build buzz, and convert clicks to impact.

Ready to Launch?

✅ Register your nonprofit
✅ Start building your campaign
✅ Engage your audience like never before

📣 Follow & Share:

• Follow us on LinkedIn
• Share your raffle on Facebook